ONWARDS AND UPWARDS.

UPBOUND IS A DIGITAL-FIRST FINANCING PLATFORM OFFERING CONSUMERS AND BUSINESSES MULTIPLE PRODUCTS AND LENDING OPTIONS THROUGH A RETAIL FOOTPRINT AND E-COMMERCE PLATFORM.

THE NEW COMPANY NAME AND IDENTITY–FOR THE WELL KNOWN RENT-A-CENTER INC. PARENT BRAND–HAD TO REFLECT THE COMPANY’S VISION OF HELPING CUSTOMERS ACHIEVE THE QUALITY OF LIFE THEY ASPIRE TO THROUGH INNOVATIVE SOLUTIONS, WHILST PROMOTING FINANCIAL AND ECONOMIC INCLUSIVITY. THE NEW BRAND IS A SYMBOL OF MOMENTUM AND FORWARD MOVEMENT, AND REPRESENTS WHAT IS POSSIBLE WITH UPBOUND–A PLATFORM THAT HELPS CONSUMERS MOVE IN THE RIGHT FINANCIAL DIRECTION.

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RENT-A-CENTER // INTERBRAND
CHRIS CAMPBELL // MATT KOVAL // JULIA YU // MIGUEL RIVERA