EVOKING THE TRUIST WEALTH EXPERIENCE THROUGH ART.

TRUIST WEALTH NEEDED TO REINTRODUCE THEMSELVES WITH A NEW NAME AND A RENEWED FOCUS ON ADAPTIVE, DYNAMIC CLIENT RELATIONSHIPS. THEY HAD TO DEVELOP AN IDENTITY THAT CONNECTED TO CORE ELEMENTS OF THE TRUIST BRAND—LIKE THE ICONIC PURPLE AND VISIONARY, GENUINE PERSONALITY—WHILE DIFFERENTIATING TRUIST WEALTH.

ARTIST RIK OOESTENBROEK CREATED A SERIES OF CUSTOM ABSTRACT GLASS SCULPTURAL FORMS RENDERED DIGITALLY. THE GLASS LOOK EVOKES THE IDEA OF SEEING CLEARLY THROUGH THE COMPLEX TO GIVE A FEELING OF WHAT CLIENTS CAN EXPECT FROM TRUIST WEALTH. THE ART IS DESIGNED TO MOVE, GIVING TRUIST WEALTH A VAST COLLECTION OF IMAGERY, AND PUSHING THEM FAR BEYOND WEALTH CATEGORY NORMS.

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truist // INTERBRAND
CHRIS CAMPBELL // DANIEL IRIZARRY // CLAUDIA SANDOVAL // RIK OOSTENBROEK