A NEW IDENTITY FOR THE SIXTH LARGEST BANK IN THE U.S.

THE POWERFUL NEW LOGO IS CENTERED ON A UNIQUE MONOGRAM MADE OF TWO T’S, THAT ECHO THE TRUIST NAME AND REPRESENT TOUCH AND TECH, THE DEFINING ELEMENTS OF THEIR EXPERIENCE.

THE NEW IDENTITY BRINGS THAT VISION TO LIFE THROUGH KEY ELEMENTS – COLOR, LOGO, AND WORDMARK. THE SIGNATURE COLOR, TRUIST PURPLE, STANDS APART FROM CATEGORY CONVENTIONS WHILE ALSO NODDING TO THE MERGER OF EQUALS BY COMBINING THE BURGUNDY OF BB&T AND THE BLUE OF SUNTRUST.

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TRUIST // INTERBRAND
CHRIS CAMPBELL // DANIEL IRIZARRY // ROSS NORMAN // TUT PINTO