Fanduel

A NEW IDENTITY FOR AMERICA’S #1 SPORTSBOOK

FANDUEL IS THE PREMIER DESTINATION FOR SPORTS FANS ONLINE. THE NEW IDENTITY DEFINES, CODIFIES, AND ELEVATES HOW THE PARENT BRAND, PRODUCT VERTICALS, PARTNERSHIPS, AND RETAIL SPACES ARE ALL PRESENTED. BUILDING ON EXISTING EQUITIES, THE NEW DESIGN REFINES THE SIGNATURE BRAND ASSETS AND DIALS UP THE EXPRESSIVE ASSETS WITHIN THE TOOLKIT.

SPORTSBOOK, FANTASY, AND RACING ARE ALL CENTERED AROUND FANDUEL’S SPORTS-LED HERITAGE. FANDUEL CASINO IS BORN FROM THE SAME DNA, BUT USES ADDITIONAL TOOLS TO MEET ITS AUDIENCE’S DISTINCT NEEDS. A VIBRANT PURPLE COLOR AND NEON GRAPHICS ELEVATE THE FANDUEL BRAND IN THE DAZZLING CASINO SPACE.

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fanduel // INTERBRAND
mike knaggs // NICOLA DICOSTANZO // julia yu // fakery