THE HIGHEST SUMMIT IN LEADERSHIP.

ONCE WORLD 50, EVEREST IS THE PREMIER PLATFORM FOR SENIOR EXECUTIVES FROM GLOBALLY RESPECTED ORGANIZATIONS TO PRIVATELY AND CANDIDLY SHARE IDEAS AND SOLUTIONS IN A UNIQUE AND EXCLUSIVE SPACE.

AS A COMPANY THAT SIGNIFIES TRANSFORMATION AND NEVER-ENDING DEVELOPMENT, THE NEW IDENTITY WORKS TO INCORPORATE THESE IDEAS INTO THE WORDMARK. A SERIF WORDMARK REPRESENTS QUALITY AND CRAFT, WHILST THE NEUTRAL COLOR PALETTE ADDS A LEVEL OF SOPHISTICATION AND ELEGANCE. THE USE OF AERIAL PHOTOGRAPHY REINFORCES THE BRANDS MISSION, SYMBOLIZING SCALE, GROWTH AND MOMENTUM.

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WORLD 50 // INTERBRAND
CHRIS CAMPBELL // ROSS NORMAN // JULIA YU // DAMINI ARGAWAL