DOUBLE EVERYTHING.

THE CITI DOUBLE CASH CARD IS ONE OF THE MOST POPULAR CREDIT CARDS ON THE US MARKET. WITH THE CARD HAVING ONGOING SUCCESS AND IT BEING AN IMPORTANT PRODUCT WITHIN THE CITI PORTFOLIO, CITI WERE LOOKING TO GIVE THE CARD A NEW LOOK WHILST MAINTAINING ITS KEY EQUITIES THAT CONSUMERS HAVE COME TO ASSOCIATE WITH THE DOUBLE CASH OFFERING.

THE NEW DESIGN DRAWS INSPIRATION FROM THE PREVIOUS CARD–MAINTAINING THE COLOR PALETTE AND SPLIT DESIGN–BUT TAKES A FRESH APPROACH. THE ADDITION OF A NEW PATTERN AND THE USE OF MORE PREMIUM MATERIALS AND FINISHES HELPS TO CREATE A MORE ELEVATED PRODUCT.

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citi // INTERBRAND
MIKE KNAGGS // CHRIS CAMPBELL // DAMINI ARGAWAL // MIGUEL RIVERA